eFour: July 2006

Yahoo and Microsoft link IM

13 July 2006
Microsoft and Yahoo have made good on a promise to make their instant messaging solutions interoperate. On Thursday the pair will release a limited beta of a new instant messaging service that will let Windows Live Messenger and Yahoo Messenger with Voice to communicate ... [more

US and Japan to Lead $11.7bn Mobile TV Market

10 July 2006
A report from analyst firm Juniper Research predicts that Broadcast Mobile TV will reach revenues of $11.7bn worldwide by 2011. Japan is predicted to lead the market with revenues reaching $2.9bn and the US will follow closely at $1.8bn. The UK is also predicted to ... [more]

it's time to make some GK ;)

* A diet high in fat is said to impede memory.
* Most of a hog’s sweat glands are in its snout.
* Virgina Woolf wrote all her books standing.
* McDonald’s salads contain up to 60% more fat than their burgers.
* All major league baseball umpires must wear black underwear while on the job.
* Ketchup was sold in the 1830’s as medicine.* ‘Vodka’ is Russian for ‘little water’.
* The blesbok, a South African antelope, is almost the same color as grapejuice.*
Elephants, lions, and camels roamed Alaska 12,000 years ago.
* The average horse jockey earns only $9 per race.
* In what country will you find the most Universities? India.
* Goldfish lose their color if they are kept in dim light or are placed in a body of running water, such as a stream.

dailytimes.com.pk

can trucks be used for cheap advertising in Pakistan?

When Mansoor Qaisar & Umar Akram posted this on their blogs, i thought Can we use these trucks for cheap advertising in Pakistan? These trucks go in faar flung valleys of North, in deserts of sindh, plains of punjab and rugged mountains of Balouchistan...wherever people live. They can be a good advertising channel for FMCG companies to communicate brand and product awareness. On the road they are followed by millions of cars and buses and coasters carrying passengers who are decision makers for a product purchase. So can these trucks influence? One thing i know is that they would be cheap and would serve a purpose of travelling billboards covering an area of thousand miles. Hey folks, what do you say? Should trucks be commercialized?